Wednesday, November 10, 2010

Hate/Love from CRUSH

Hate/Love from CRUSH on Vimeo.

Created by the Leo Burnett Agency in Toronto, "This is the opening created for the 2010 Advertising and Design Club of Canada (ADCC) Awards. The film taps into an insight we think every creative feels - love for the business when things are going well, and hate, when things aren't."

This video seems to sum up the duality of corporate world and the two sided emotions many feel working within the environment. If you cannot relate to the video, consider yourself one of the lucky few.


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